Built inside a brand,
not a boardroom
Ecomyard runs your creator and affiliate program on real Shopify orders: ICPs, AI briefs, creators, the content board, commissions and payouts in one place. It exists because our own store needed it.
5
Tools replaced by one workspace
1
Brand it runs in production: OMNIAIR
2026
Born in Arnhem, the Netherlands
The OMNIAIR story
Our founder Lars van Capelle runs OMNIAIR, an ecommerce brand. Its creative ops kept breaking in the same places, week after week: briefs in five tools, creators delivering over WhatsApp, content buried in Drive folders and affiliate revenue nobody could trace back.
So the team built the tool it needed. Every feature in Ecomyard started as a real bottleneck at OMNIAIR that we fixed for ourselves first. That is still the rule: if it doesn't survive our own daily ops, it doesn't ship.
Read the full origin story on the blog
Lars van Capelle
Founder of Ecomyard, owner of OMNIAIR
How we build
One source of truth
Briefs, creators, content and revenue read from the same board, so nobody reconciles copies of a spreadsheet.
Dogfooded daily
OMNIAIR runs on Ecomyard in production. Features earn their place by surviving a real brand's week.
Ship with docs
Every release lands in the changelog with documentation to match, from day one.